Believe It Be It, Why is there only certain sizes?

Posted on May 15, 2013 by Ali Vincent

I have received a lot response since I opened my BIBI Lifestyle store online, GOOD- in interest and rough in judgement, so I wanted to explain.

When I was on The Biggest Loser one of the things that I hated the most was the fact that there weren't any clothes appropriate for me to workout in and came in my size. As a result I found myself working out in biker shorts and large MENS shirts. The problem with this is that I felt like a slug and I looked like one too.

I was on a mission to find workout wear that did not take away from my workout experience. I wanted to feel just as good as the other women in the gym. In my search High and Low I found NOTHING!!!!!! That was it. I knew that I needed to fill the need and create a line of active wear that fit me, and all of you out there like me.

My mission is to create a line that fits ALL women from size 2- 54+ and be body specific! I want Believe It, Be It® to be a line that inspires us to feel our best while supporting us the way we need it to. It will be a line that is made from your input and mine. A line that encourages active lifestyles and RESULTS. I have a million ideas for incentives!

Now as you can imagine, if you have met me in person, when I get excited about something my energy is through the roof and I go a million miles a minute. I went to The Biggest Loser, I talked to people at Khol’s, QVC and HSN. I had my agents looking out for me and pitched my ideas for my line. I talked about the line with every opportunity, interviews on all platforms, TV, print and radio..... looking for someone to partner with me to get the line started. No one was interested :(

Now remember, this was before anything similar existed, and looking back I probably shared too much because now there are plenty of lines out there that cater to women of larger sizes. The Biggest Loser recently created a line that implemented several of my ideas. The good news is that now these lines exist. However, I still feel like the needs of women like me have not been met. There are things to be considered that you would only know if you had experienced the issue. So the Believe It, Be It® line is still needed!

After years of rejection, I started thinking maybe it’s not for me to fill this need, but as I sat with this idea I couldn’t swallow it, I thought “If not me than who?”

With resources at a minimum and not really knowing where to start, I decided to just start with inspirational and empowering branding of clothes, buying from lines that already existed. My thought process was that if I started somewhere, new avenues will present themselves. I was RIGHT!

I’m sorry that currently all that has been available is sizes topping out at XL-XXL. The few that I was able to get my hands on are selling faster than I anticipated, leaving some styles already unavailable in those sizes. 

The GOOD news is that I am working to get Believe It, Be It® active wear to you ASAP! The first steps have taken place and now we're working on styles and sizes, new patterns have to be cut, and then it goes to the factory. You will be able to be a part as soon as I can get everything in order(financing being a big point, but I'm working on it) and the clothes on the racks near you!

If you want to help me, YOU can! Send me your picture, all your measurements and the concerns you run into with active wear clothing to This will help me greatly in the design and sizing aspects. Include your address and I will send you a token of my appreciation.

I believe, now I need your support and please let’s try and see the positive verses any negative.

Here’s to you and Living BIG!

ali- xo

Posted in active wear, Believe It Be It, clothing, fitness, Live Big, workout


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